Short information about t
he project:
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VIVO! is IMMOFINANZs new brand for shopping centers, which will be located in small and medium size cities of Central and Eastern Europe. The shopping center that will be opened on October 17th in Piła will be the first VIVO! in Poland. Characteristic features of VIVO! concept will include the fact that it will be single level shopping centers with unique design elements and a special focus on fashion and entertainment. They will be located, above all, in secondary cities with a population of 40,000 to 100,000 in the CEE region covering a catchment area of at least 200,000 persons. Compared to hypermarkets with the “usual” mall concept, VIVO! will stand out also with more sophisticated food court as well as the possibility to organize different kinds of events. Tenants VIVO!Piła: Carrefour, H&M, Reserved, House, CroppTown, Mohito, Sinsay, Media Expert, Deichmann, CCC, Carry, Lee-Wrangler, 4F, Levi´s-Mustang, Hebe, Gino Rossi, Ryłko, Calypso fitness Club, Martes Sport, Empik and Smyk.
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