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Smyk Megastore

Category: New Retail Concept of the Year, Poland

Award:	New Retail Concept of the Year, Poland
Name of company:	Smyk
Concept name:	Smyk Megastore
Sector:	retail – children’s products
Brief desciption of the concept:	With the steady growth in the chain and the constant search for new ideas for even better-organised and better-stocked stores, the Smyk Group has implemented its new retail format: Smyk Megastore – the youngest but most universal of all Smyk formats. Smyk Megastores are the largest Smyk locations, with a clear arrangement of the store itself into departments. They offer the broadest product range of all Smyk formats. They are not just retail locations, but also pleasant places with “stores-in-store” and playgrounds where children can learn by playing. The huge selection of products is thus combined with convenience and space, creating ideal conditions for a pleasant family shopping experience. The newest Smyk concept is perfect for large shopping centres in major urban areas, where the whole family can spend as much time as they like shopping, without hurrying or worrying about the kids. And above all, they will find what they are looking for.

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