| Award: |
New Retail Concept of the Year, Poland |
| Name of company: |
Merlin.pl |
| Concept name: |
Punkty Merina |
| Sector: |
e-commerce |
| Short desciption of the concept: |
Merlin.pl - the oldest Polish online store – this year changed the owner and started to refresh its image. Right now Merlin.pl is preparing a revolution and it wants to show new face of Polish e-commerce. One of the key elements of the change are special “points” - “Punkty Merlina” - places, where you can pick up and order products available on Merlin.pl. Over the coming 2 months almost 50 of them will be open in different parts of Poland. Customers in new Merlin points will be able to, order products, check available assortment on the touch-screen and receive the shipments. Expectations of e-commerce industry customers are very high , that’s why Merlin.pl wants to give them new opportunities and variety of service channels. Combination offline with online fits into the latest trends used in e-commerce and Merlin.pl wants to be a company which follows them and is able to dynamically moving forward. |
| Brief company description: |
Merlin.pl is one of the oldest Polish online shops. Started out as a bookshop. However, over the years has expanded assortment of toys, electronics, cosmetics, clothing and sporting goods, etc. Constantly realize in this way Merlin.pl created a concept of the biggest multi online store in Europe. |
| Company website: |
www.merlin.pl |
