Award:

New Retail Concept of the Year, Poland

Name of company:

Duka Polska

Concept name:

Kitchen Life

Sector:

retail

Brief desciption of the concept: The new Duka brand concept is an experience which we call ‘Kitchen Life’. The kitchen has become a product of investment In the quality of life. Food and interior design programmes on television and magazines have awakened an increasing interest in kitchens and kitchen design. We are continuously identifying trends and changes, so function is not enough and design has to be aesthetic and innovative. Creating one’s kitchen life has become synonymous with expressing who we are: the concept describes the idea behind a company’s actual offer in reality. New Concept has changed the look of Duka stores, which are now inviting and possess a warm atmosphere, inspiring and encouraging the customer to want to touch the products. And when they do, it reinforces the impression of high quality and design.



Panattoni-23

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