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Douglas Polska

Category: New Retail Concept of the Year, Poland

Award:	New Retail Concept of the Year, Poland
Name of company:	Douglas Polska
Concept name:	Douglas House of Beauty
Sector:	Perfumeries
Short desciption of the concept:	Douglas House of Beauty is a concept of perfumery, where the wide range of selective and popular products is accompanied with a rich offer of cosmetic services (manicure, pedicure, spa cabinets) and make-up workshops. Its speciality among others comes from its state-of-the-art interior and clearly marked areas for sales of a regular offer, sales of novelties & trendy cosmetic, organic & eco products, spa & cosmetic procedures, and last but not least make-up workshops. Douglas House of Beauty in Warsaw based Arkadia, with its 1200 sqm, is the biggest perfumery in Poland and at the same time - flagship store of Douglas Poland. This concept, presented on a much smaller space, can also be found in shopping centers in Wrocław, Szczecin and Kielce.

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