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Caelum Development in 2012: the Nova Park development – the largest shopping centre in Gorzów Wielkopolski and Lubuskie Voivodeship with 32,400 sqm gla, 140 retail units and many long-awaited brands not present on the local market before, e.g. H&M, KFC, Kappahl, Intersport, Smyk, Media Expert. Cubus, Pure Fitness and many more. A JV agreement was signed on developing ParkLake Plaza in Bucharest. Its innovative marketing trends have been recognised by the Polish market, such as the shopping centre marketing award at the PRCH Retail Awards 2012 for the best image campaign in the corporate social responsibility category (the ‘Eko Dar’ campaign), as well as its wide and efficient social media strategy. Its innovative B2B communication stimulates the commercialisation process, for example, the franchise centre of Nova Park. During the global economic slowdown the group has not been forced to sell its projects, despite the difficult situation on the retail market in Poland. Not only did Caelum maintain its position, but also managed to expand its portfolio in 2012.
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