NAME OF COMPANY
Atrium Poland Real Estate Management
NAME OF PRESIDENT OR MANAGING DIRECTOR FOR POLAND
Liad Barzilai
PRESIDENT OR MANAGING DIRECTOR FOR POLAND PROFILE
Liad was appointed as Group Deputy Chief Executive Officer on 21 December 2016 and took over the role of Group Chief Executive Officer on 23 February 2017.
Liad was previously with the Atrium Group from 2008 until November 2015, latterly in the position of Group Chief Investment Officer responsible for the Group’s pipeline of acquisitions and divestments, and from November 2015 until his appointment to Atrium held the role of Chief Investment Officer with Gazit-Globe.
PORTFOLIO OF ALL COMPLETED PROPERTIES CURRENTLY HELD BY YOUR COMPANY
Poland
Atrium Biała, Białystok, 38,738 sqm
Atrium Copernicus, Toruń, 47,470 sqm
Atrium Gama, Radom, 14,971 sqm
Atrium Gdynia, Gdynia, 4,984 sqm
Atrium Kasztanowa, Piła, 12,500 sqm
Atrium Molo, Szczecin, 27,447 sqm
Atrium Mosty, Płock, 18,798 sqm
Atrium Olkusz, Olkusz, 7,436 sqm
Atrium Plejada, Bytom, 31,204 sqm
Atrium Płock, Płock, 10,955 sqm
Atrium Promenada, Warsaw, 63,300 sqm
Atrium Reduta, Warsaw, 50,000 sqm
Atrium Siemianowice, Siemianowice Śląskie, 6,242 sqm
Atrium Świętochłowice, Świętochłowice, 7,655 sqm
Atrium Targówek, Warsaw, 60,800 sqm
Focus Bydgoszcz, Bydgoszcz, 42,859 sqm
Galeria Dominikańska, Wrocław, 32,647 sqm
Kaufland, Płock, 6,261 sqm
King Cross Praga, Warsaw, 7,600 sqm (Atrium’s share)
Wars Sawa Junior, Warsaw, 36,760 sqm
MARKET VALUE OF PROJECTS CURRENTLY HELD BY COMPANY (in EUR)
1.7 billion
SIZE OF PROJECTS CURRENTLY HELD BY COMPANY (GLA)
474,500 sqm
PROJECTS COMPLETED BETWEEN OCTOBER 2009 AND SEPTEMBER 2019
Atrium Promenada
4Q2015 to 4Q 2016 – finishing the first part of the extension, adding 7,600 sqm GLA
2Q 2016 to 4Q 2018 – finishing the second phase of the extension, redeveloping 25,000 sqm of space where 7,800 is incremental, and the total GLA increasing to 63,300 sqm adding entire new section to the centre as a part of approx. 150m Euro programme increasing Promenada’s area up to over 100,000 sqm GLA.
Atrium Targówek, 3Q 2016 to 4Q 2018 – finishing the extension and refreshing unique façade, adding 8,600 sqm adding brand new anchor units for H&M and Zara.
Atrium Reduta, 4Q 2016 to 4 Q 2018 – finishing the extension, adding aprox. 4,000 sqm adding Cinema 3D and CityFit.
MARKET VALUE OF PROJECTS COMPLETED BETWEEN OCTOBER 2009 AND SEPTEMBER 2019 (in EUR)
Investment in redevelopments and refurbishments of 3 Warsaw assets Atrium Promenada, Atrium Reduta, Atrium Targówek in the amount of €151 m.
SIZE OF PROJECTS COMPLETED BETWEEN OCTOBER 2009 AND SEPTEMBER 2019 (GLA)
Investment in redevelopments and refurbishments of 3 Warsaw assets Atrium Promenada, Atrium Reduta, Atrium Targówek in the amount of €151 m.
PROPERTIES SOLD BETWEEN OCTOBER 2009 AND SEPTEMBER 2019
Since 2009 Atrium has acquired and sold a number of portfolio continuing it’s portfolio development and build up. In that period Atrium portfolio decreased from 150 properties to 32 core shopping centres, withdrawing also from Hungary and Romania & now maintaining same portfolio value of approx. 2.7bn Euro.
In July 2019 Atrium European Real Estate completed the sale of two Polish shopping centres, Atrium Koszalin, in Koszalin and Atrium Felicity, in Lublin, with a total lettable area of approximately 111,100 sqm, for 298 million euro.
MARKET VALUE OF PROJECTS SOLD OCTOBER 2009 AND SEPTEMBER 2019 (in EUR)
In July 2019 Atrium European Real Estate completed the sale of two Polish shopping centres, Atrium Koszalin, in Koszalin and Atrium Felicity, in Lublin, with a total lettable area of approximately 111,100 sqm, for 298 million euro.
SIZE OF PROJECTS SOLD BETWEEN OCTOBER 2009 AND SEPTEMBER 2019 (GLA)
In July 2019 Atrium European Real Estate completed the sale of two Polish shopping centres, Atrium Koszalin, in Koszalin and Atrium Felicity, in Lublin, with a total lettable area of approximately 111,100 sqm, for 298 million euro.
PROJECTS IN PROGRESS
Atrium continues development programme aimed at improving it’s core portfolio. This includes further works being planned for Atrium Promenada and our other core properties.
MARKET VALUE OF PROJECTS IN PROGRESS (in EUR)
Approx. 160m Euro.
SIZE OF PROJECTS IN PROGRESS (GLA)
Approx. 60,000 sqm GLA
PROJECTS IN THE PIPELINE
Next stages of Atrium Promenada extension, above 35,000 sqm GLA to c. 100,000 sqm including office, refurbishment and upgrades of c. 30,000 sqm, additional car park spaces 870 (2,700 in total), completion by 2023 of an iconic asset
How much land has the developer purchased over the decade and how big is the total area it has built up?
Atrium hold a land bank of strategic plots in major cities across the region with total value in excess of 120m Euro.
Innovations and new technological systems featured in the properties
The search for innovative solutions is a permanent feature of the firm’s strategy. Extensions and remodelling of our assets provide us with an opportunity to introduce innovative retail concepts, such as Carrefour’s concept, unique in Europe, which not only has the full digital path-to-purchase within the store, but also a fantastic dining section where dishes are prepared in a live cooking demonstration. This is a unique solution on European scale. It is also at one of our assets that the first on-line e-obuwie.pl store in Warsaw, i.e. e-commerce on off-line (brick and mortar)space of a shopping centre, was opened. We also provide opportunities for young brands in the form of pop-ups – these are often so-called Instagram brands, who come out of the exclusively virtual space to present themselves in a strictly commercial space by demonstrating the quality and attractiveness of their products.
Annual income and net profit
Atrium’s 2018 published net renal income amounted to 179,8m Euro.
The milestones in the company’s history over the last decade – the key events that are a measure of the company’s development and success, the scale of its development, the number of employees now and 10 years ago, new services, new markets etc.
For a number of years Atrium’s ongoing strategy has been to reposition our portfolio towards large, high quality dominant retail centres in prime urban locations and capital cities. As a result of recent activity 83 percent of our portfolio is now focussed on the two strongest economies in Central Europe, Poland and the Czech Republic. And, importantly, over 50% is in central locations in the capital cities of Warsaw and Prague.
In addition, we have undertaken a substantial amount of development and refurbishment at many of our malls, adding entertainment and leisure areas, such as food courts, cinemas and other activities. This has allowed us to turn them into real leisure destinations which increases visitor numbers and promotes retail spend.
PLEASE SAY WHY YOUR COMPANY SHOULD BE CONSIDERED FOR THE AWARD
For a number of years Atrium’s ongoing strategy has been to reposition our portfolio towards large, high quality dominant retail centres in prime urban locations and capital cities. As a result of recent activity 83 percent of our portfolio is now focussed on the two strongest economies in Central Europe, Poland and the Czech Republic. And, importantly, over 50% is in central locations in the capital cities of Warsaw and Prague.
In addition, we have undertaken a substantial amount of development and refurbishment at many of our malls, adding entertainment and leisure areas, such as food courts, cinemas and other activities. This has allowed us to turn them into real leisure destinations which increases visitor numbers and promotes retail spend.
We’ll continue to follow a strategy that looks to dominant schemes in good locations in built-up areas.
