CATEGORY
New Shopping Centre of the Year, Poland
Posnania is a new shopping & lifestyle destination in Poznań and the biggest shopping mall in Wielkopolska region, covering 1 million potential customers in a catchment area of 45 minutes range. Posnania differentiators are: Digital Immersion – integrated interactive, advertising and management system; Unique Shopping Experience – 35 customer services such as:Handsfree Shopping, Concierge or Collect&Try Art Touch – public space shared with artists and designers with authors art collection Extensive offer of 300 stores and unprecedented merchandising mix Dining Village – outstanding dining offer of 40 cafes and restaurants in different zones of the center. Posnania is a place open to the city, with carefully designed outdoor areas building its connection with surrounding in most natural way. Posnania’s success points: 99,47% of GLA leased 13 mln visitors in 12 months 3% above NOI budget brand awareness 74% after 8 months customers satisfaction and recommendation will: 77%
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