Outstanding Non-Business Achievement of the Year, Poland
The project presents a collaboration between business services advisory company JLL and artists in creating a unique theatrical performance called "Journey to im/mortality" that aimed to deliver a message of inspiration about ESG.
In creating a new strategic consulting practice at JLL, we took this diagnosis as an aspirational point. With the realization that 60% of CO2 comes from the real estate sector, we had the necessary expertise to become a leading strategic advisor in the area, addressing the issue based on data. The monodrama was presented on the 36th floor of Varso Tower - the highest skyscraper in the EU. The location underscored the essence of the issue. Cooperation was established with leading artists: theater director Justyna Lagowska, environmental activist Jadwiga Klata and actress Karolina Adamczyk and an artist Tomasz Michalczewski, who have a deep understanding of the ethical, social and economic dimensions of environmental issues. The monodrama was described in the book Essentials of Modern Marketing - Poland edition by Philip Kotler, who introduced the world to the issues of modern business development from the perspective of Polish companies. More than 300 C-Suite Level business personalities appeared at the event, which significantly exceeded the target.
The project was a success, attracting the attention of business leaders and opening up discussions on ESG.
