Nowy Rynek Shopping Centre – A Model of Crisis Management and Community Support

During the 2024 floods in south-west Poland, Nowy Rynek Shopping Centre demonstrated outstanding crisis management and social responsibility. Anticipating the threat, the centre implemented technical safeguards and launched a seven-day-a-week crisis coordination team, ensuring uninterrupted operations and full safety for visitors and tenants. Despite severe weather, the centre remained open, serving as a local aid hub in cooperation with the City of Jelenia Góra and partner organisations. It distributed food, water and vouchers, organised product collections and provided charging stations for affected residents. Employees showed exceptional professionalism and empathy, supporting both customers and the community. The initiative, supported by Balmain Group’s entire portfolio, became a nationwide relief effort. The centre’s resilience and effective communication were recognised by local authorities and media, reinforcing its reputation as a reliable and socially engaged asset.