Name of company
ITRA Polska
Sector / company profice
Tenant Representation Advisory
Name of the President or Managing Director
Artur Sutor
President's or Managing Director's profile
With 20 years of experience in advising office tenants, Artur Sutor represented dozens of international and local clients that leased >1 million sqm of workspace. He has established a reputation as a respected advisor and a charismatic business leader. Before launching ITRA Polska, he had co-founded Cresa Polska and had previously worked at Cushman & Wakefield and Knight Frank. He is a graduate of the University of Warsaw and the Warsaw School of Economics. He is a licensed real estate broker.
Countries in which company operates
Poland
Description of the entry into the Polish market
As the Polish market needs more specialized consulting companies, the presence of new entities such as ITRA Polska is proof of the progressive maturity of the real estate industry. The greater the competition, and the more diverse the offer, the more profitable it is for customers.
ITRA Polska multidisciplinary team started its operations in early 2022, quickly gaining the recognition and warm welcome from new and returning clients, and other business partners. Thanks to a perfect understanding of the property industry, as well as integrity, high ethical standards and innovation spirit of its leaders, ITRA tenant-only platform successfully took root in Poland and continues its expansion within the largest market in CEE.
The orgins of the company and how it started out
The recent changes in consulting firms caused by the consolidations of large global players have left a gap in the Polish real estate market. Having observed the market for many years, Artur Sutor noticed the awareness of tenants was increasing. They needed comprehensive service and dedicated support from advisors who had no risk of a conflict of interest resulting from their company representing developers or landlords. Seeing the demand for transparent relationships, ITRA Polska founders teamed up with an international partner, ITRA Global.
How much the company has invested in entering the Polish market
not disclosed
What differentiates the company's products/services from the competitors?
ITRA represent only tenants and transparency is at the core of its operations. This means no conflict of interest and the ability to negotiate the most favourable terms for clients. Company’s business model does not include advisory for developers or building owners. ITRA’s experts always find optimal solutions for tenants, renegotiating the terms of current lease or looking for the best workspaces to suit their business in the market.
Notable achievements to date
When ITRA Polska started, the market was facing an ongoing pandemic, the war in Ukraine had just begun. The decision to set up a company in an uncertain market required courage and experience in calculating the risks. Against all odds, ITRA has successfully built a foundation for further growth by attracting several dozen T-rep clients and completing first significant transactions. Currently the company is expanding its team, also in order to increase its expansion in the industrial sector.
Plans for the future
Apart from strengthening its position in the Warsaw office market, ITRA Polska will continue to grow in regional cities such as Kraków, Katowice, Poznań, Gdańsk or Wrocław, after having secured a solid transaction pipeline. Consequently, the company is constantly recruiting top client-oriented experts, and it will gradually expand the team with new talents. Except from increasing its market share within the office sector, ITRA Polska is also searching for growth opportunities within the industrial segment.
