The Popular Choice Awards

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Lifetime
Achievement Award
PIONEERING AI CAMPAIGN: SIERRA BALMAIN'S INITIATIVE STANDS AS THE FIRST IN POLAND'S COMMERCIAL RETAIL SECTOR TO UTILIZE AI ON FACEBOOK, TRANSFORMING PUBLIC ENGAGEMENT AND REDEFINING THE FUTURE OF SCS.
Category: Outstanding Non-Business Achievement of the Year, Poland
Sierra Balmain has addressed a pivotal question through a groundbreaking social consultation project driven by AI, making it the first of its kind in the Polish market. Conducted across the social media profiles of seven shopping malls, this campaign redefines public engagement.
The initiative exceeded expectations, with competition posts achieving nearly 5.5 million views and 60,000 reactions, demonstrating significant public interest. Participants described their vision of the ideal, consumer-friendly shopping mall, identifying key areas for future changes in architecture and ESG, social functions, and operational services. Based on their comments, the DALL-E program generated images that accurately reflected these ideas.
In total, 64 publications appeared in media, reaching an audience of 181,958, with an AVE of 51,661 PLN. By leveraging AI solutions, Sierra Balmain has transformed SM marketing and initiated a crucial industry debate about the future of commercial real estate.
Name of Achievement / Project PIONEERING AI CAMPAIGN: SIERRA BALMAIN'S INITIATIVE STANDS AS THE FIRST IN POLAND'S COMMERCIAL RETAIL SECTOR TO UTILIZE AI ON FACEBOOK, TRANSFORMING PUBLIC ENGAGEMENT AND REDEFINING THE FUTURE OF SCS.
Achiever (company name, personal name) Sierra Balmain; Paulina Szymczukiewicz Head of Marketing, Anita Mieszkowska Marketing Manager
Description of achievement / project Sierra Balmain has addressed a pivotal question through a groundbreaking social consultation project driven by AI, making it the first of its kind in the Polish market. Conducted across the social media profiles of seven shopping malls, this campaign redefines public engagement.
The initiative exceeded expectations, with competition posts achieving nearly 5.5 million views and 60,000 reactions, demonstrating significant public interest. Participants described their vision of the ideal, consumer-friendly shopping mall, identifying key areas for future changes in architecture and ESG, social functions, and operational services. Based on their comments, the DALL-E program generated images that accurately reflected these ideas.
In total, 64 publications appeared in media, reaching an audience of 181,958, with an AVE of 51,661 PLN. By leveraging AI solutions, Sierra Balmain has transformed SM marketing and initiated a crucial industry debate about the future of commercial real estate.
Company website or project website www.sierrabalmain.com
Name of Achievement / Project
PIONEERING AI CAMPAIGN: SIERRA BALMAIN'S INITIATIVE STANDS AS THE FIRST IN POLAND'S COMMERCIAL RETAIL SECTOR TO UTILIZE AI ON FACEBOOK, TRANSFORMING PUBLIC ENGAGEMENT AND REDEFINING THE FUTURE OF SCS.
Achiever (company name, personal name)
Sierra Balmain; Paulina Szymczukiewicz Head of Marketing, Anita Mieszkowska Marketing Manager
Description of achievement / project
Sierra Balmain has addressed a pivotal question through a groundbreaking social consultation project driven by AI, making it the first of its kind in the Polish market. Conducted across the social media profiles of seven shopping malls, this campaign redefines public engagement.
The initiative exceeded expectations, with competition posts achieving nearly 5.5 million views and 60,000 reactions, demonstrating significant public interest. Participants described their vision of the ideal, consumer-friendly shopping mall, identifying key areas for future changes in architecture and ESG, social functions, and operational services. Based on their comments, the DALL-E program generated images that accurately reflected these ideas.
In total, 64 publications appeared in media, reaching an audience of 181,958, with an AVE of 51,661 PLN. By leveraging AI solutions, Sierra Balmain has transformed SM marketing and initiated a crucial industry debate about the future of commercial real estate.
Company website or project website
www.sierrabalmain.com
Main Sponsor
Panattoni-23
Programme Sponsor
Helaba-23
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Prize Donor
Charity Supported
Category Sponsor
Associate Sponsor
Associate Sponsor
Category Sponsor Real Estate Construction Company of the Year, Poland
Category Sponsor Financing Provider of the Year, CEE
Category Sponsor Investment Agency Team of the Year, Poland
Category Sponsor Warehouse of the Year, CEE
Category Sponsor Investment Deal of the Year, CEE
Category Sponsor Outstanding Non-Business Achievement of the Year, Poland
Prize Donor
Prize Donor
Prize Donor
Charity Supported
Prize Donor
Prize Donor
Prize Donor
Charity Supported
Category Sponsor Real Estate Construction Company of the Year, Poland
Category Sponsor Financing Provider of the Year, CEE
Category Sponsor Investment Agency Team of the Year, Poland
Category Sponsor Warehouse of the Year, CEE
Category Sponsor Investment Deal of the Year, CEE
Category Sponsor Outstanding Non-Business Achievement of the Year, Poland
Associate Sponsor

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