The journey to im/mortality – ESG monodrama
The project presents a collaboration between business services advisory company JLL and artists in creating a unique theatrical performance called "Journey to im/mortality" that aimed to deliver a message of inspiration about ESG.
In creating a new strategic consulting practice at JLL, we took this diagnosis as an aspirational point. With the realization that 60% of CO2 comes from the real estate sector, we had the necessary expertise to become a leading strategic advisor in the area, addressing the issue based on data. The monodrama was presented on the 36th floor of Varso Tower - the highest skyscraper in the EU. The location underscored the essence of the issue. Cooperation was established with leading artists: theater director Justyna Lagowska, environmental activist Jadwiga Klata and actress Karolina Adamczyk and an artist Tomasz Michalczewski, who have a deep understanding of the ethical, social and economic dimensions of environmental issues. The monodrama was described in the book Essentials of Modern Marketing - Poland edition by Philip Kotler, who introduced the world to the issues of modern business development from the perspective of Polish companies. More than 300 C-Suite Level business personalities appeared at the event, which significantly exceeded the target.
The project was a success, attracting the attention of business leaders and opening up discussions on ESG.
| Name of Achievement |
The journey to im/mortality – ESG monodrama |
| Achiever (company name, personal name) |
JLL |
| Description of achievement / project |
The project presents a collaboration between business services advisory company JLL and artists in creating a unique theatrical performance called "Journey to im/mortality" that aimed to deliver a message of inspiration about ESG.
In creating a new strategic consulting practice at JLL, we took this diagnosis as an aspirational point. With the realization that 60% of CO2 comes from the real estate sector, we had the necessary expertise to become a leading strategic advisor in the area, addressing the issue based on data. The monodrama was presented on the 36th floor of Varso Tower - the highest skyscraper in the EU. The location underscored the essence of the issue. Cooperation was established with leading artists: theater director Justyna Lagowska, environmental activist Jadwiga Klata and actress Karolina Adamczyk and an artist Tomasz Michalczewski, who have a deep understanding of the ethical, social and economic dimensions of environmental issues. The monodrama was described in the book Essentials of Modern Marketing - Poland edition by Philip Kotler, who introduced the world to the issues of modern business development from the perspective of Polish companies. More than 300 C-Suite Level business personalities appeared at the event, which significantly exceeded the target.
The project was a success, attracting the attention of business leaders and opening up discussions on ESG.
|
| Company website or project website |
https://www.jll.pl/pl/kampania/przestrzennazmiany |
|
Name of Achievement
The journey to im/mortality – ESG monodrama
|
|
Achiever (company name, personal name)
JLL
|
|
Description of achievement / project
The project presents a collaboration between business services advisory company JLL and artists in creating a unique theatrical performance called "Journey to im/mortality" that aimed to deliver a message of inspiration about ESG.
In creating a new strategic consulting practice at JLL, we took this diagnosis as an aspirational point. With the realization that 60% of CO2 comes from the real estate sector, we had the necessary expertise to become a leading strategic advisor in the area, addressing the issue based on data. The monodrama was presented on the 36th floor of Varso Tower - the highest skyscraper in the EU. The location underscored the essence of the issue. Cooperation was established with leading artists: theater director Justyna Lagowska, environmental activist Jadwiga Klata and actress Karolina Adamczyk and an artist Tomasz Michalczewski, who have a deep understanding of the ethical, social and economic dimensions of environmental issues. The monodrama was described in the book Essentials of Modern Marketing - Poland edition by Philip Kotler, who introduced the world to the issues of modern business development from the perspective of Polish companies. More than 300 C-Suite Level business personalities appeared at the event, which significantly exceeded the target.
The project was a success, attracting the attention of business leaders and opening up discussions on ESG.
|
|
Company website or project website
https://www.jll.pl/pl/kampania/przestrzennazmiany
|
