Posnania is a new shopping & lifestyle destination in Poznań and the biggest shopping mall in Wielkopolska region, covering 1 million potential customers in a catchment area of 45 minutes range.
Posnania differentiators are:
Digital Immersion – integrated interactive, advertising and management system;
Unique Shopping Experience – 35 customer services such as:Handsfree Shopping, Concierge or Collect&Try
Art Touch – public space shared with artists and designers with authors art collection
Extensive offer of 300 stores and unprecedented merchandising mix
Dining Village – outstanding dining offer of 40 cafes and restaurants in different zones of the center.
Posnania is a place open to the city, with carefully designed outdoor areas building its connection with surrounding in most natural way.
Posnania’s success points:
99,47% of GLA leased
13 mln visitors in 12 months
3% above NOI budget
brand awareness 74% after 8 months
customers satisfaction and recommendation will: 77%
