NAME OF COMPANY
Melon Fashion Poland Sp. z o.
SECTOR/COMPANY PROFILE
Fast Fashion
NAME OF PRESIDENT OR MANAGING DIRECTOR
Patrycja Machut
PRESIDENT’S OR MANAGING DIRECTOR’S PROFILE
:) fascinated by the taxes and finance and in the same time by fashion
COUNTRIES IN WHICH THE COMPANY OPERATES
Rosja, Ukraina, Kazahstan, Gruzja, Armenia, Białoruś i Polska
DESCRIPTION OF THE ENTRY INTO THE POLISH MARKET
Placing on the polish market new fashion brands – Zarina, Love Republic, befree. Group decided to start expansion in Europe. They choose Poland as a first.
THE ORIGINS OF THE COMPANY AND HOW IT STARTED OUT
Melon Fashion Group traces its origin back to Leningrad of 1926, when a handicraft school for girls opened in 1880 was converted into a manufacture of women's clothing and obtained the name of Muntsenberg. 13 years later the manufacture was renamed the “State Leningrad sewing factory "Pervomayskaya", and in 1964 it got the name "Pervomayskaya Zarya".
In 1990, the factory was rented out to its workers and employees, and in 1991 the personnel became stockholders of the newly-established closed joint-stock company (ZAO) Pervomayskaya Zarya. In a few years there were three Zarina shops in St Petersburg, thus starting the new retail chain under this name. In 2002, the logo was modernized, and since then it has become ZARINA.
In 1996, ZAO Pervomayskaya Zarya sold part of its shares to AB Kurt Kellermann, Sweden. Since 2002 the management of the Company has started attracting investments in the business. It was then that befree retail chain began to unroll. cdn
HOW MUCH THE COMPANY HAS INVESTED IN ENTERING THE POLISH MARKET
It depends on our polish customers, we hope that our product meets with polish customers expectations.
WHAT DIFFERENTIATES THE COMPANY’S PRODUCTS/SERVICES FROM THEIR COMPETITORS?
Excelent quality in good price. For people who want’s to be not only to have.
NOTABLE ACHIEVEMENTS TO DATE
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PLANS FOR THE FUTURE / EXPANSION PLANS and information on how they have been pursued so far
We are planning to open 5-6 stores per year. The Group has a plan to open stores in the other european countries. Polish company will take care for expansion to new european countries.
PLEASE SAY WHY YOU SHOULD BE CONSIDERED FOR THE AWARD
Because we are different than other Stores. We present different style than other well known brands.
