Luxury & Design – new enlarged store concept

Award:

New Retail Concept of the Year, Poland

Name of company:

Kazar Footwear

Concept name:

Luxury & Design – new enlarged concept shop

Sector:

Footwear and accessories retail business

Brief desciption of the concept: The Kazar brand sets new trends. Our shoes and accessories symbolise luxury and world class fashion design. In 2012 we introduced a new enlarged shop concept that represent our new philosophy to product presentation and creates new attractive shopping environment. The concept had been based on 150–200 sqm and positioned Kazar as a small and medium retailer. The new idea based on 250 sqm plus, shifting us towards larger retailers. Our clients gain new, more readable, and thus more attractive visual merchandising and product presentation and access distinctive for exclusive clothing boutiques. More space and contemporary design enhance the product presentation; clear shop windows, aroma marketing and lounge music in the background create a perfect shopping environment.



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