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Category: New Retail Concept of the Year, Poland

Award:	New Retail Concept of the Year, Poland
Name of company:	Tesco Polska Sp. z o.o.
Concept name:	DOTCOM
Sector:	Retail
Short desciption of the concept:	Tesco on-line shop in Poland was introduced in the middle of this year and has been intensively developed ever since. Today it is available to Tesco customers in 7 towns, and as you read this information it is certainly present in several new cities. To ensure efficient customer service there is separated dedicated area at our hypermarkets or a standalone building with a ramp for delivery trucks from where the ordered goods are delivered to the customers. All ordered articles are kept in controlled, air-conditioned rooms and distributed by air-conditioned trucks. Customers of Tesco on-line shop can take advantage of the same promotions as traditional shoppers and they can pay for the purchased goods online or directly to the delivery men. We expect that Tesco Web service will develop very rapidly in the nearest future and the idea that each hypermarket in Poland will as a rule deliver this service can help Tesco soon become the leader of online sales in its segment.

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