Award:

New Retailer of the Year, Poland

Name of company:

CityFit

Sector:

fitness

Name of President or Managing Director for the region:

Nicholas Moses


Short description of company:



CityFit is a low-cost, 24h gym, with low membership prices and flexible, a month-by-month contracts. We provide clients with unrestricted access to top quality venues filled with the best equipment.

Countries in which company operates:

Poland


Numbers of stores opened in Poland:

1


Prime locations of stores:

shopping centres, office buildings, stand-alone buildings

Number of stores to be open in the future:

50


Plans for the future:






We will be opening our first Warsaw location in December – 2,800 sqm in Twarda Street in the Spektrum Tower Building. We also have plans to open in Galeria Victoria in Walbrzych this winter, and the Lublin gym located below the Decathlon store. We are also in advanced negotiations for new sites in Cracow and a second gym in Warsaw. In the 2015 we would like to open 10-15 clubs throughout Poland.

Sale concept:


a low-cost, 24h gym with on-line registration process and flexible contranct

Why company should be considered for the award:













We believe our gyms offer the best value on the Polish market.The value of our offer is very different to what the competitors currently offer. As a result 30% of our members have never been a member of a gym before. In that respect, we have enlarged the market by providing them with a fair, affordable offer of world-class quality. CityFit represents is a new, innovative business model in Poland. Our model is very scalable, so it works very nicely in smaller cities as well as the large and medium-sized cities. We look for the locations of around 1,300 sqm up to 2,000 sqm. We have ambitious plans to open 50 gyms in 3years an to be one of the main players on the Polish market. The reaction we got to our first club in Rzeszow was extremely positive. Our estimates for pre-sales were exceeded by a large factor and the feedback that we continue to get is that our members are very satissfied. We will continue to do that in other cities and we expect a similar reaction from the market.

Company website: cityfit.pl


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